We are very proud of the campaign "Het gezonde voorbeeld" (the healthy example) for NISB and Voedingscentrum. The aim of this campaign is to change the behaviour of parents about exercise and nutrition, so that the parents can give their children a good example. Children copy their parents, therefore Roorda asked us to create Na-aapje (copy cat/ape). Na-aapje shows how much fun it is to eat healthily and exercise.

Raoul Deleo and Bardo Hogendoorn teamed up for this job. Raoul Deleo was responsible for designing Na-aapje in 2D. Bardo Hogendoorn did a fantastic job creating it in 3D and came up with all the 3D environments. He also made 2 very cool 'Voorleesboekjes' (read aloud books). Artbox was also responsible for the production of the photo shoot by Oof Verschuren and the image manipulation by Ger Vendel.

The campaign consists of a website, banners, advertorials, books and print.

Click the image above this text to see "the making of" video!