While Na-Aapje was already created last year, the campaign was extended this month and that meant creating a very fun Na-Aapje commercial through animation.
In the commercial we see Na-Aapje give the healthy example by mixing several fruits and vegetables and in the end, a link to the game is given.
Credits for the animation go to our animation studio NMTrix and game company Little Chicken was responsible for the game development.
For many parents it is hard to make sure their children stay healthy and eat healthy food.
That’s why Roorda asked us, in assignment of Voedingscentrum and NISB, to help them visualize their campaign with the character Na-Aapje.
The campaign has the goal to encourage parents to give the good and healthy example to their children, because most of the time, children tend to imitate their parents.
That’s why the character is called “Na-Aapje”.
See the previous news item about Na-Aapje here
. Click the image to view the commercial; it will also be cast until June the 24th!
Campaign and Credits
Character Development: Raoul Deleo
3D Development: Bardo Hogendoorn
Game Development: Little Chicken
Client: Voedingscentrum and NISB
Advertising Agency: Roorda Reclamebureau