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Hip Hop Hooray

This year, the world’s leading B-boy competition Red Bull BC One lands in Amsterdam for the notorious World Final on November 4th. Red Bull approached Artbox to develop a 360 campaign for the three stages of the worldwide event: Cyphers (qualification rounds in 60+ countries), Camps (3-day events with dance, art and music) and the World Final. As part of the campaign we’ve written a manifest, celebrating the world wide hip hop scene from the old school to the new, from the struggles to the victories.

Credits

Client: Red Bull International
Agency: Artbox
Concept: Ramin Bahari, Pieter van den Heuvel and Rogier Smalhout
Copy: Rogier Smalhout
Animation and edit: Mardo El-Noor
Art Direction: Rogier Smalhout

See entire case
Hip Hop Hooray - Red Bull BC One Manifest

Hip Hop Hooray

Red Bull BC One Manifest
Hip Hop Hooray - Red Bull BC One Manifest

Hip Hop Hooray

Red Bull BC One Manifest
Hip Hop Hooray - Red Bull BC One Manifest

Hip Hop Hooray

Red Bull BC One Manifest
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